EDUCATION

Augmented reality applications can complement a standard curriculum.

Text, graphics, video and audio can be superimposed into a student’s real time environment. Textbooks, flashcards and other educational reading material can contain embedded “markers” that, when scanned by an AR device, produce supplementary information to the student rendered in a multimedia format.

COMMERCE

Augemented Grocery Shopping

AR can enhance product previews such as allowing a customer to view what’s inside a product’s packaging without opening it. AR can also be used as an aid in selecting products from a catalogue or through a kiosk. Scanned images of products can activate views of additional content such as customization options and additional images of the product in its use. AR is used to integrate print and video marketing. Printed marketing material can be designed with certain “trigger” images that, when scanned by an AR enabled device using image recognition, activate a video version of the promotional material.

NAVIGATION

Augmented reality map on iPhone

AR can augment the effectiveness of navigation devices. Information can be displayed on an automobile’s windshield indicating destination directions and meter, weather, terrain, road conditions and traffic information as well as alerts to potential hazards in their path. Aboard maritime vessels, AR can allow bridge watch-standers to continuously monitor important information such as a ship’s heading and speed while moving throughout the bridge or performing other tasks.

ARCHITECTURAL Design

AR can aid in visualizing building projects.

Computer-generated images of a structure can be superimposed into a real life local view of a property before the physical building is constructed there. AR can also be employed within an architect’s work space, rendering into their view animated 3D visualizations of their 2D drawings. Architecture sight-seeing can be enhanced with AR applications allowing users viewing a building’s exterior to virtually see through its walls, viewing its interior objects and layout.

REAL ESTATE

Augmented Real Estate

AR can enhance product previews such as allowing a customer to view what’s inside a house without opening it. Scanned images of the interior can activate views of additional content such as customization options and additional images of the property. AR is used to integrate print and video marketing. Printed marketing material can be designed with certain “trigger” images that, when scanned by an AR enabled device using image recognition, activate a video version of the promotional material.

GAMES

Augmented reality game play

Mobile games uses a trigger image as fiduciary marker Augmented reality allows gamers to experience digital game play in a real world environment. In the last 10 years there has been a lot of improvements of technology, resulting in better movement detection and the possibility for the Wii to exist, but also direct detection of the player’s movements.